Sports Marketing and Sponsorship Trends for 2012

Everybody in sports marketing and sponsorship knows who the crucial players are inside the advertising of sports. Rights holders, broadcasters, owners of teams, events and equipment and the professional athletes and fans all have the function of theirs to play. The marketing of sports has always been an adaptive art which often requires regular adjustment to satisfy that insatiable demand by fans for more active experience and contact with their beloved athletes and teams.

This time in 2012 there is the opportunity that the location of broadcasting may locate a breach in the wall surface of invulnerability that it’s been enjoying for the last 50 years. For at first chance, a brand new technology has emerged for broadcasting of sports for which broadcasters don’t have a monopoly or first right of refusal on usage. This concept is live video streaming of events. This could mean the start of a race between other players in marketing of sports activities and sports sponsorship to find out who can win the day and give fans with a new and unique experience. Live video technology permits the transmission of any event, competition or game live to its fans via the internet, with no need of one third party between the event as well as the fan. That is correct, sports fans. 스포츠토토 might cut out the broadcasters from this particular portion of the advertising and marketing game. However, is that a wonderful thing or even a bad idea?


Part of the enormous importance of sports is the revenue acquired by fighting broadcasters bidding against each other for rights to broadcast events. Would the sponsors that pay so dearly to the broadcasters to clearly show their brands be ready to part organization, albeit temporarily or simultaneously from the symbiotic relationship the sponsors have together with the broadcasters? Imagine teams taking advantage to connect directly with the fans of theirs. This is what live video streaming enables them to do. That means absolutely no broadcast media filtering, analysing and also being paid for doing what they’ve done for more than 50 years. Imagine, sports organizations creating the personal media companies of theirs, or perhaps creating an internal media department to point out probably the least. In case you question the acceptance of streaming video, you need to have never heard of YouTube. Anywhere in the world have you been? Online video has by far the most online daily traffic amongst anything on the internet.

YouTube becomes much more special daily website traffic per day than Facebook. Websites with streaming video get increased link juice from Google because of the organic nature of visits verified by additional occasion on the website watching streaming video. The broadcast game may well have an innovative gorilla in the booth as teams understand they could create broadcast experiences traditional broadcast media find extremely hard to put together. Search for this to be a pattern which usually gets bigger and bigger throughout 2012 as teams provide real time interactive experiences with their teams during games. The problem really is the way the broadcast media respond to this changing reality. The partnership between sports broadcasters and sports properties has had an ebb and flow history. Time will reveal whether the broadcasters develop a distinctive method of getting involved, or maybe even to handle this brand new technology for the teams.

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